Once Upon A Farm / Barrel — CPG Commerce Agency

Building LTV and AOV Through Subscription and Build-A-Bundle

Once Upon a Farm creates cold-pressed pouches & plant-rich meals for babies, toddlers, & big kids. To launch the brand to market, Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery.

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Apps & integrations on this project.

Discovering Organic Snack and Meals for Every Child's Developmental Phase

The main objective of the website launch was to create a seamless customer journey that guides parents through OFARM's diverse range of organic products, catering to various ages and developmental stages.

64%↓

Reduction in Churn

Creating a Seamless Path to Better Nutrition for Families

We reimagined the site architecture to support O'Farm’s growing catalog, making it easier to browse by age or product while spotlighting their new organic pantry snacks—puffs, melts, and soft-baked bars.

Personalized Nutrition Through Build-A-Box

We created a robust Build-A-Box flow on the site where parents can create custom subscription boxes for their children. This subscription box, powered by Awtomic, builds long lasting relationships with O'Farm’s customers, increasing their LTV with the brand.

Seamless Subscription Management for Parents

To strengthen O'Farm’s customer retention rate and prevent churn, we created a robust subscription experience on Awtomic making it easy to swap items in their subscription, edit their delivery schedule, and add products to their order.

Guiding Parents in Selecting the Perfect Product Bundle

To navigate parents through O'Farm’s product line, we created a quiz that asks about their child’s age, dietary needs, how much they eat, and flavor preferences to curate the perfect products for their little one.

Increasing AOV Through a Seamless Cart and Checkout Experience

We implemented cross-sell and upsell moments throughout the site on the PDP, mini-cart, and checkout through Rebuy to increase their customer's AOV through personalized product suggestions.

Leveraging Email to Nurture O'Farm's Relationship With Their Subscribers

To introduce the brand to new customers and nurture the relationship with existing subscribers, we designed a suite of automated and marketing emails to strengthen retention and LTV.

Designing for Everyone: Building an Accessible Site

We supported OFARM on their accessibility audit and remediation from Allyant. We provided strategic recommendations and optimizations for both design and development updates to make the site AA compliant.